New Throb Collection from Illamasqua

Cult British beauty brand Illamasqua invites you to step into a world where your heart will race and your pulse quicken. Inspired by your Alter Ego’s inner depths of desire, and in celebration of Saint Valentine, the new Throb Collection consists of three new Nail Varnish shades, an Intense Lipgloss and a blood red Lipstick.


Nail Varnish – £13.50
Leave your mark with Illamasqua’s bold, rich, vibrant colours. ‘Throb’ is a powerful red Nail Varnish, the colour of blood spilled by desperate, rejected lovers. ‘Load’ is a rich, cream coating for the nails and the midnight matt finish of ‘Scorn’ is a deep statement of obsession.

Intense Lipgloss – £13.00

Come out of the shadows with Illamasqua’s high-shine, colour-rich Intense Lipgloss. Sure to be a cult classic, awaken your mouth’s erotic sensuality with the seductive red of the new ‘Succubus’.

Lipstick – £15.50

Let your lips speak volumes. Indulge in Illamasqua’s colour-intense Lipstick with a highly pigmented formula. Assume the role of a femme fatale with ‘Sangers’, Illamasqua’s new blood red Lipstick.

The Throb collection is available from January 17th 2011 in Illamasqua’s Flagship Store, Selfridges London, Manchester, Birmingham, Fenwick Newcastle, Debenhams Glasgow, Belfast, Cardiff and online at


Make-up Product List

  • Cream Foundation 100
  • Rich Liquid Foundation 115
  • Powder Foundation 105
  • Powder Blusher in ‘Disobey’
  • Powder Blusher in ‘Intrigue’
  • Pure Pigment in ‘Furore’
  • Powder Eye Shadow in ‘Heroine’ [on cheeks and eyes
  • Powder Eye Shadow in ‘Sex’
  • Cream Pigment in ‘Emerge’   ** NEW for SS11 collection! **
  • Eye Liner Cake in ‘Mislead’
  • Sealing Gel [for eyebrows]
  • PI in ‘Abyss’
  • False Eye Lashes ‘021’

This collection looks gorgeous, and has everything I love from Illamasqua in it. My favorite product from them is by far their nail polishes, and the intense lip glosses and lipsticks are to die for. Can’t wait to see this!!


  1. Leah says

    I love this image. So beautiful.

  2. Amber says

    Those nail polish look great, I can’t wait to try them on :)

  3. CaitlynnSephira says

    Lovvve the 3rd image !! So perfect !!

  4. Purplelicious says

    Love the picture!!

  5. Tina says

    Wow. That ad campaign is absolutely beautiful. I love the gloss and lip stick. Thanks for sharing!

  6. Nora says

    Load, a cream nail polish. I don’t know how to feel about that one. xD

    1. Carolyn says

      I agree!! I thought the SAME thing…I don’t think I could bring myself to use it lol. Silly I know…but what if someone were to say, “Hey I really like that polish color, what’s it called?”
      Then I would say, “Oh um…it’s called Load…” I think I would die.

  7. Cecilia says

    I am soooooooo in love with Scorn <3

  8. Julia says

    Did they HAVE to name their white nail polish “Load”? And call it a “rich, cream coating” for the nails?

  9. Heather says

    I love the image and the visual interest of the heart and its shadow, actually the whole makeup look in general is divine. On the other hand, could the names of the products be any more sexist and patriarchal?!?! Come on people get creative already and drop the whole topic of sex and sell something positive and constructive instead

    1. Alex says

      I don’t see it as sexist and patriarchal. If you want to get into that you’d have to involve the entire cosmetics industry and how it’s marketed. If one company chooses to be slightly more in-your-face and won’t back down regarding it’s name choices…well remember Illamasqua is created for both sexes to express themselves. Assuming that only girls would be comfortable w/ their products seems somewhat sexist to me. Please research the Sophie Lancaster Foundation.

  10. Stephanie says

    I think you should do that models look just for a fun look, even though it’s not wearable or anything I think it would be cool to see it on someone :)

    1. Louise says

      was just thinking that :D

  11. Heather F. says

    place do a tutorial like this picture.. it would be so cool..

    1. Heather F. says

      sorry PLEASE**

  12. Jessica says

    Regardless of whether or not she does a tutorial on that look (*which would be awesome*), I’m going to try to do it myself. love Love LOVE that look!!!

  13. updatetoo says

    Very interesting post I enjoy your website keep up the amazing posts.

  14. Yekka says

    This image reminds me of V for Vendetta….

  15. Michelle says

    Wow she looks beautiful! Lovee itt(:

  16. WendyOMGWar says

    WOW! I didn’t even realize that this wasn’t an actual mask until i zoomed in on the picture…
    Leesha do you think you could show us a tutorial with this overall concept?

  17. Jenn says

    I’m not a fan of Load at all… Nothing against the color, I just personally think that a sexual reference like that in a Valentine’s collection is extremely tacky… Maybe it was just ruined for me by Scrangie’s review on it, but I found a off-white nail polish named “Load” in a Valentine’s line not very funny…I’m sure they were going for humor.

    Beyond that, I think that the collection is nice. None of the colors are very new, but the lipgloss and lipstick are very pretty looking. I have always liked the red lip look, but I can never get it to work on me.. I haven’t found my shade yet.

  18. Danny says


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  20. ティファニー ジュエリー ボックス 映画 says


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