With the newest collection from OCC out, The Garden Collection, they have introduced their new Lip Tar packaging, which is something I am soooo excited about. I love OCC’s Lip Tars, but the packaging was an issue that made the product somewhat confusing to those who were not familiar with super pigmented lip products. The new packaging is sleek and much more user-friendly!
Right off the bat, you can notice the main differences: Matte packaging, new tip, and a slightly larger tube (and more product).
The most exciting change is the new tip. This is SUCH a needed change for Lip Tars, because the old tip, which was a slanted tip resembling something you’d see on a lip balm, gave the impression that this was a product you could easily put on right from the tube. It’s not. Lip Tars are so so so pigmented, that the amount you need for an entire lip look is such a small amount, applying it right from the container is almost guaranteed to give you about 5x more product than you need.
I can’t tell you how many times I’ve seen people at trade shows who go up to the OCC booth, see the lip tars, and try to put them on right from the tube and wonder why it made a mess. I don’t blame them, the packaging was misleading. Too much Lip tar is a mess, will feather and bleed outside of your lipline, and is just not attractive, and when people don’t know the type of product it is, just a simple packaging style like this can make them think it’s something it isn’t, and turn them away from a great product. With the new tip, you really have no choice but to use a brush, and it solves the messy problem!
Another new change- Matte packaging. I LOVE the fact that they made these matte. I think it looks so much nicer. It gives you a better idea of what the color is inside, I think. I can’t think of any other tube lip products that do matte packaging, so I think it’s a nice, unique change!
Last but not least, OCC upped the amount of product you get from .27fl oz to .33fl oz. Along with this, the price of the Lip Tars went up from $13.50 to $14. Considering that the amount of product increased 25%, that’s a pretty good deal!
The only downside in my opinion is something that hasn’t changed from the old packaging, and that is the clear stickers that have the name of the shade on them. The lip tar packaging isn’t changed for each shade (and I wouldn’t expect it to) but the ink that they use for those stickers likes to rub off really easily. Just pressing your thumb over the sticker a few times shows that the ink starts to deteriorate, which means that it’s easy for these to become nameless. Obviously this is a very minor issue, but for someone like me that needs to know the names of products I use, it can be a bit irritating.
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