L’oreal Infallible Lipstick: 312 Ravishing Red

I have to admit, I was totally sucked in to get this color after seeing the commercial with Gwen Stefani. I LOVE Gwen, but man, did I laugh at the commercial.

I love how she says “because we’re worth it” like she’s going to beat someone up or something hhaah.

EVEN though this commercial seems so awkward, that lipstick looks hotttt. Leesha needs.

I’m not sure what the color is she has on, but this one seemed close!






Once these dry, they are quite sticky feeling. Not really a lipgloss sticky feeling, but a dry sticky feeling that most longwear products have. They don’t make my lips look really dry and gross or anything, but it may bother some of you enough to want a gloss or something on top to keep the dry feeling away.

Once dry, the wear is really impressive. I kissed my arm after it totally dried, here is what transfered:


I’d say that’s pretty impressive. Downside though, if you apply gloss or even lip balm over these, the color does start to transfer.

I can’t say how long these actually wear yet, as I literally JUST bought this one and HAD to share how awesome I thought it was, but I’ll definitely let you guys know when I figure it out. I think I wanna buy a few more of these.

I got this at Ulta for $10. Little pricey for drugstore lipstick, but longwear usually costs a bit more.

Have you guys tried these? What are your favorite colors?


  1. VicyCat says

    The commercial made me laugh too! But I immediately got the lipstick- so it was effective!

  2. Sara says

    Yeah I’m a total sucker for Gwen, but do plan to pick up at least one of these to try out. I’ll letcha know which one and how it goes.:)

  3. Kyle says

    I saw these right when they came out like a month ago and immediately swatched them.
    I was amazeddddd by the pigmentation, even the light pink shades.
    I was even more amazed by when i washed my hands,
    all of them, even the light pinks, stayed on.
    Then when I saw the commercial, I fell in even more love.
    Sooooo gonna buy some.
    hahah :)

  4. Sapphyra says

    Cause we’re worth it! *punch punch* lol

    On a side note, I’ve tried the infailable lipcolor (the one thats a 2-stepper with a liquid lipcolor and a balm) and that has worked well for me. is there much of a difference between that and the lipstick? I guess I’ll have to go find out for myself :)

    1. Leesha says

      I’m not sure. I have one of the liquid lipcolor, but I havent tried it out yet. Guess that’s next on my list :)

  5. Emily says

    I saw these at the store the other day, but I didn’t know they were long wear! I’m gonna have to go back and take a second look now! hehe

  6. Christine says

    Love Gwen!

  7. Pamela says

    Well I haven’t tried this one yet, but I have tried the infallible lip color, and the color is AMAZING and you have the balm to cover the crazy stickiness of it, but after you eat and wipe your mouth, it starts flaking super bad. Ugh. And when you try to reapply, it turns into this whole goopy/flaky mess. Ughx2! I think I give up : ( Which sucks because I love red lips. Poo.

    1. caitlin says

      The same thing happens to me too, and it gets all in my teeth too like ones you have to reapply and stuff.. its gross.

  8. G-Rizzle says

    That is pretty impressive. I actually jumped online and checked out some pricing. Plus I love me GWEN!! x

    I will mos def be checkin it out. :) Thanks man.

  9. Sarah says

    Gwen is wearing Blazing Sangria in her commercial :D

    1. Leesha says

      thank you!!! on a mission to find that lol

      1. Brittany says

        Ah! I just posted this but you beat me to it! I seriously can’t wait to get this red.

    2. Evelyn says

      I’m a sucker for Gwen too! … and yup, its Blazing Sangria! I bought it last night and its kind of a berry red … will do a review soon … its a really pretty color!

  10. ClaireBear says

    I just purchased one of the L’oreal Infallible lip glosses and I totally agree with what you said.
    The consistancy is a little sticky, but they really do last all day.
    I put mine on after lunch and I had to wipe it off before dinner so I would not end up eating lipgloss (:
    Thanks for the review<3
    PS- I love Gwen

  11. Brittany says

    Hey, Leesha! I thought you’d like to know that gwen is wearing the “Blazing Sangria” shade in the commercial! You said you were gonna get more, so I thought you’d like to know which one she had on!! I LOVE the color you picked, though… I might go buy BOTH! Also, if you find a good nude shade, could you pass it along to us? I so awful at picking the right nude lipstick!!

    1. Laura says

      I’m terrible with nudes too. I always end up accidentally picking one that’s too much peach. :\

  12. Sophie says

    I LOVE this colour – especially on you! I have a very old Virgin Cosmetics Lipstick that looks a lot like this – I just wish I was brave enough to wear reds everyday!

  13. Tamara says

    The color selection in the video looks nice and gwen stefani is kickass as usual. I haven’t tried these lippies out, but now they’re on my radar. I’ll probably wait for a BOGO sale though, because I think $10 is alot for drugstore lipstick…a couple more dollars and I can get a Mac lipstick. Thanks for sharing with us! :)

  14. alexandra says

    aww i love your videos used to watch them all the time on youtube :)

    Bright red lipstick looks so good on lighter skinned people but it makes me look horrible!


  15. Laura says

    I laughed at the commercial too, but that is a GORGEOUS color! She is so fierce.

  16. Julie says

    Hello :). I want to wear red lipstick but how do you know which ones are what they call a bluered? I have pale skin and blue eyes. I saw this new line today at Rite Aid. BTW Rite Aid had such cool eyeshadows today. They had alot of new stuff all in the section were they put all the displays.

  17. Cait says

    I agree, this commercial was super awkward and yet, I had to run out and buy it the first chance I got, so way to go L’Oreal. Picked up #138 Forever Fuchsia and it’s absolutely gorgeous – such a bright, vibrant color (similar to Revlon Colorburst lipstick in Fuchsia. This lasted a good while on me, and didn’t feel as awkward as other long wear lip products I’ve tried (L’Oreal infallible Lip color and MAC’s long wear one that comes in a tube with a gloss on one end and the color on the other).

    Ate super greasy meatloaf with this and it didn’t run around too much! Overall very pleased and trying to talk myself out of buying one of the red shades with part of my grocery budget!

  18. Jen says

    That red looks *amazing* on you… It’s really gorgeous!

  19. Latina Breidenthal says

    After I initially commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the identical comment. Is there any means you can take away me from that service? Thanks!

  20. colours says

    I also think the commercial should have been better being a L’oreal one. But the color looked good.

  21. Nancy C says

    There’s a behind-the-scenes youtube video of the making of this commercial and the shade she’s wearing is #312 – RAVISHING RED!

  22. Akilah Emerich says

    An outstanding share! I’ve just forwarded this onto a friend who had been doing a little homework on this. And he actually bought me breakfast due to the fact that I stumbled upon it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanx for spending the time to discuss this topic here on your web site.

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  24. Larrysteininger says

    Gwen Stefani is the most prettiest woman in Hollywood to day. I am a white libra man,my name is larrysteininger@gmail.com  my birthday is Oct1,1963  I love you gwen and your music. my phone number is 1-626-915-8635

  25. Larry Steininger says

    Gwen has a pretty face and nice ass, I love Gwen and her music. I am a white libra man,my name is larry steininger.  my phone number is 1-626-915-8635

  26. Larrysteininger says

    I like to taste Gwen/s mink. I am a white libra man,my name is larry steininger,my phone number is 1-626-915-8635

  27. Darla Kokopelli says

    Love that shade of red thats the only one besides Drum Beat Red I dont have yet LOL

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