IT Cosmetics Naturally Pretty Palette Review!

IT Cosmetics is a brand that has recently been put on my radar. This is the first palette (actually, first product) I have ever used from them, and I picked it up because I had heard quite a few other bloggers talking about it and wanted to see what the hype was about :) The palette includes 14 eyeshadows that have a satin finish, as well as a Transforming Pearl shade that is meant to be used overtop of the shadows to give a pearl like finish.

Below I have a bunch of photos of the palette, eyeshadows, and swatches, as well as an in-depth review of the palette in video form.


ITCosnaturallypretty 3ITCosnaturallypretty 1ITCosnaturallypretty 5


You can watch my video review of the palette here!

ITCosnaturallypretty 6ITCosnaturallypretty 7 Sheer Joy Eyeshadow

ITCosnaturallypretty 8ITCosnaturallypretty 9 Soft Light Eyeshadow

ITCosnaturallypretty 10ITCosnaturallypretty 11 Warmth Eyeshadow

ITCosnaturallypretty 12ITCosnaturallypretty 13 Soulful Eyeshadow

ITCosnaturallypretty 14ITCosnaturallypretty 15 Mocha Eyeshadow

ITCosnaturallypretty 16ITCosnaturallypretty 17 Violet Eyeshadow

ITCosnaturallypretty 18ITCosnaturallypretty 19 Noir Eyeshadow

ITCosnaturallypretty 20ITCosnaturallypretty 21 Love Eyeshadow

ITCosnaturallypretty 22ITCosnaturallypretty 23 Sunrise Eyeshadow

ITCosnaturallypretty 24ITCosnaturallypretty 25 Sunset Eyeshadow

ITCosnaturallypretty 26ITCosnaturallypretty 27 All Heart Eyeshadow

ITCosnaturallypretty 28ITCosnaturallypretty 29 Java Eyeshadow

ITCosnaturallypretty 30ITCosnaturallypretty 31 Iconic Eyeshadow

ITCosnaturallypretty 32ITCosnaturallypretty 33 Midnight Eyeshadow

ITCosnaturallypretty 38ITCosnaturallypretty 45 Transforming Pearl Eyeshadow Alone

ITCosnaturallypretty 43 Sunset; Sunset with Transforming Pearl

ITCosnaturallypretty 41 Violet; Violet with Transforming Pearl

ITCosnaturallypretty 42 Noir; Noir with Transforming Pearl


ITCosnaturallypretty 40

Soft Light  and Warmth on the inner lid, Voilet in the center and outer lid, Noir in the crease. Transforming Pearl in tear duct. Noir on lower lash line over a Purple eye pencil (lined around full lash line)

ITCosnaturallypretty 39

Sunrise on lid, Sunset on outer lid. Soulful and Sunset used in crease. Java in crease and lower lash line. Transforming pearl on inner crease and tear duct. Dark Brown liquid liner on lash line. 


What are your thoughts on this palette? Do you own it, or is it something that you would buy? Let me know in the comments :)


  1. BelleB says

    i thought the palette wont produce superb eye looks, but yours are simply beautiful and amazing! :) Thanks for the swatches!

  2. Josie says

    Wow what lovely shades, I particularly love warmth – so wearable :)

    Josie xoxo | Fashion Mumblr

  3. Bailey_AlltheWords says

    I picked this up and am a bit disappointed. The shades swatch beautifully, but end up being muddy when applied and just blend together unlike your looks that look amazing. Maybe I got a dud…

  4. Stephanie M says

    I’m loving it so far, only have had it a week or two if that, having gotten a great deal on it with some code or other via HSN (probably how most others got it too hence the plethora of attention its getting!) as good matte palettes seem HTF or just not up to par in other ways so this is fast becoming a favorite of mine. Love the shade options and versatility it offers. Great review! :)

  5. Monica Dumont says

    Love your look with Sunrise and Sunset! Looks like a wearable way to do the spring orange trend!


  6. Gwenayfer says

    They have really nice brushes as well. I’ve had this palette for a while and it’s definitely a fav. I also love their Bye Bye Redness and Under-eye! I’m so happy they are in Ulta now!

  7. Danielle says

    Beautiful colors in the palette! Going to have to look at getting some IT products!

  8. Alea Rathburn says

    By far this is my favorite summer-ish product!! Subtle and still sultry. Love your color choices for the looks. :))

  9. Holly says

    I would love to see you do some more looks with this palette! I wore the second look (above) and got tons of compliments! Just love your tutorials! :)

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  18. Noura says

    Thanks for the review! Do you know of any dupes for Sunset?

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